Apollo Logo
One of my biggest achievements during my time at Medialab is producing the logo for their data platform, Apollo.Â
Named after the greek god of the sun, I wanted to incorporate the digital feel but keep the sun idea in mind.Â
The blue at the centre is the Medialab blue, which slowly warms up to golden yellow and orange to emulate the sun rays.
Medialab Clients
Whilst working at Medialab, I had many opportunities to produce work for some of their clients. The clients I got to work with included non-profit organisations such as Friends of the Earth and Alzheimer's Society.
The work mostly included social media content based off existing out of home advertising or regular giving campaigns.Â
Some projects allowed room to create a totally new style and custom animations.
Friends of the Earth
One of Medialab's clients I worked closed with was Friends of the Earth, a non-profit environmental organisation.Â
I worked on their regular giving campaigns, creating animated slideshows of images and videos for the relevant campaign theme. I also created static ads using a corresponding image or stat that could be turned into an infographic image.
They also gave me free rein with their 'Planet Protectors' campaign. The first round of videos produced were based on illustrations that appeared in the kids' pack, and I created characters in a similar style. The second round was then based on performances of the first, and we were able to give suggestions on what to do next; interviews and children interacting with the pack was what followed.
Alzheimer's Society
My work for Alzheimer's Society was mostly focused on creating social media ads for the regular lottery and raffle campaigns. The videos were animations based on assets used in their out of home advertising. This gave me opportunity to create seasonal ads that were just a little bit cheesy.
My first introduction into animated ads came from Alzheimer's Society's 'Dementia Superheroes', where I was asked to revamp the current ad as it wasn't performing particularly well.
Off the back of this, I was also lucky enough to get to design elements for their 'Game Over Dementia' campaign. As an avid gamer, I was very excited about this prospect and came up with 3 different styles to emulate within the ads. Each character was animated and the ads simulated a game whilst advertising signing up for the event.